Morocco-based, Juggling the role of Captain Potato, Chief Mastermind & Head of Gifts Department (yes it's a real thing) at The Shawl Label.


Aida runs The Shawl Label full time while curiously immersing herself with learning, reading and writing about things she's strongly passionate about: her Deen, Entrepreneurship, Self-Worthiness & the importance of finding Balance. 

Her one sole purpose is to champion Sisterhood and to equip ladies to pursue self betterment and to collectively become the best version of themselves, In Sha Allah.

She now writes solely for TSL's Love Letters, a weekly newsletter that she sends out to over 1,700 Sisters all over the world. She also produces the Woman Up podcast.