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The best way to stay updated and keep in touch with all
that is happening here at AA is to subscribe to our
newsletter and join the community.


Here's all the things you'll get when you are in!

The Tuesday Love Letters

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We want to build a solid community of Sisters that empowers one another, and our love letters are one of the ways we are striving to do that.

Every Tuesday, In Sha Allah, I will send a love note of my reflections, thoughts and musings that I don’t share anywhere else, directly to you. 

No sales pitches, no pre-orders, just honest, raw reflections on things that truly matters, in the hopes that it will trigger a personal dialogue between us and to hopefully inspire, encourage + motivate you.

Here’s a little sneak peek of the kind of good vibes you will be getting in your Inbox every Tuesday.


We Might All Be Guilty of
Doing This Mistake


For Every Relationship,
Do These 3 Things


You Like The Girl On The Screen,
Not In The Mirror


Praise For The Love Letters


I always believe that subscribing to you months ago was somewhat Allah's plan for me. To be more humble, to be more emphatic and to let me know that I am not alone. I have always enjoyed and always look forward for Tuesday to read your love letters. It often gives me that little nudge that I need to start my day right. 


Every Tuesday, I’ll look forward to receiving the love letter from you feeling all excited. *even made a separate folder to put your emails in and read them as a book!* Your emails always reminds me that He is there for us. Times when I feel unmotivated, I’ll refer back to any of your emails to set me as a reminder. And I thank you for that.

- ES

It would be an understatement to say that I absolutely adore everything there is about AA - the love letters especially. The magnitude, the transparency and the flux of your words is unpretentious and are filled with so much love and sincerity. Reading your recent love letter has given me the courage and confidence to step back out into the world and just live again. Thank you <3


I am glad that I made the decision of joining the Tuesday Love Letters. They are highly inspirational and motivational. I get excited when I have a letter in my inbox because I never know what to expect. Your love letters, give me the sense of hope – that there is something to live for. In a place where I don’t feel like I belong your letters give me the boosting confidence to keep fighting.


Your voice in your letters is like light, illuminating many shady areas in many sisters’ hearts, including mine. I often find myself inspired, motivated and uplifted whenever I get to the end of the mail.



The Podcasts


With over 4000 unique listeners and ranked #1 on iTunes under 'Religion and Spirituality', The Woman Up Series + Ramadhan Reminders by AA & FW are two podcasts series that Aida and her band of awesome collaborators have worked super hard on.

Receive access to all the episodes when you sign up to our mailing list and have sound bites that are filled with inspirations and good vibes accompany you as you go on your day to day!

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3. The Events


Although we are an online company, we jump at any opportunity we get to host live sessions / workshops and tea parties, whenever possible. Our events are always organised with the sole intention of strengthening our Sisterhood while addressing key issues / pressing topics that are relevant to the ladies in our community.

When you subscribe to our mailing list, you'll get priority invites and first dibs to our well-known and always-full events. This way, you'll never miss out on the fun!


Now That We've Got
You Up To Speed...